Badassery Magazine December 2017 Issue 19 | Page 13

I
n a digital world it is so easy
to hit the hide or delete
button when someone posts
a comment on your page in your
group that you do not like. Do
you do that?
If you said YES this is for you (if
you said no, congratulations, but
read on as you may learn a few
new techniques to handle hat-
ers.)
We’ve all been there, we are
upset that a product we bought
didn’t hold up to what we ex-
pected or we received terrible
service at a store- what do you
do? Take to social media of
course. The same stats hold
true today as they have for cen-
turies--- when you have a bad
experience you will tell double
the amount of people about it
then if it is a good experience. In
the world of marketing, word of
mouth is still King, so it makes
sense that you would want to
quickly delete the nastygram
someone leaves on your Face-
book page, but what good does
that do?
Imagine for a moment- you have
really upset one of your custom-
ers and you know it. You know
exactly what you did right and
what you did wrong, and you
thought you came to a resolution
but they decide to take to social
media anyway. I know- you are
cringing right now, I mean, who
has time to deal with haters,
especially when you do your best
every day to do the right thing. I
mean, come on, entrepreneurs
are managing so much as it is,
why would we want to take this
on too? Here is why:
Curious viewers want to know…
that’s right- the other members
of your group, your other cli-
ents or customers- they are now
watching, listening and waiting
to see how you reply. Humans
love to watch drama unfold, like
a train wreck… so, you have a
golden opportunity to step up
your game and outshine your
hater. You know that old saying-
Kill em’ with kindness! Use that!
Be empathetic to your hater,
and don’t respond in a way that
will antagonize them to contin-
ue bad mouthing you. As far as
you know, right now your page is
the only place they are hating on
you. You want to keep it there.
It’s a conversation starter...
otherwise known as “engage-
ment”. Use it to your advantage.
Engage with your hater, publicly
and acknowledge that you un-
derstand or hear their concern.
Sometimes, haters take to social
media because they don’t like
confrontation, and a phone call
or email can seem too personal.
Try and get to the bottom of the
issue as quickly as possible, in a
way that is helpful to others
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