It ’ s our job to marry the two as often as we can . Which requires skill , research and consideration of the bigger picture around us .
I also have found when I push , get attached to achieving ‘ results ’ and try ‘ hard ’ the results don ’ t come .
Similarly , when a client gets excited , gets attached to the outcome and jumps the gun i . e . ‘ guess what I ’ m going to be in xxxx ’ it gets taken away as quickly as it came . I . e . that client no longer appears in the magazine for whatever reason . Out of my control and yet it ’ s an interesting one to explain !
I have found when I trust my gut , think about what that magazine really wants from my client and create something that they can use it , and in a way my client feels comfortable then the natural flow of creative thought takes over .
If you try to control any aspect of that – it just gets hard / lumpy almost uncomfortable or the opportunity falls flat . If that coverage is meant to appear it will .
Looking back over my career , that is where I had most success – ‘ winging it ’ my Dad always used to say , but I prefer to say I trusted my intuition , my gut and it brought in the results meant for those clients .
I would like to share with you a few pointers that you could use to manifest whatever it is you want from life , your public relations , your career or just that day .
Sit quietly and think about what it is you really want to achieve . Write it down if it helps .
Then imagine how you would feel if you had it already . Really go to town on the detail . How does that feel physically and emotionally to you ? Sit in that feeling – really get to grips with it . What does it look like , what ripples outside of you would be affected by that achievement ? This is important , selfless asks are the key here . Would that piece of media coverage spread an important message … for example ?
Tune into that feeling and ‘ ask ’ every single day . Replay that scenario any time you feel like you won ’ t or can ’ t achieve it . Or if anyone challenges you on whether you will achieve it . Often you find the doubters appear to test your metal . Don ’ t let them or their fear in . If you believe you have the power to do something , and that you are already doing it , it will come . Just open those doors and let it in . Trust and know if it is meant for you it will find its way to you . Manifesting can be an everyday thing , try it and see .
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Sarah Lloyd
IndigoSoulPR is an intuitive public relations consultancy dedicated to our clients ' success , image and reputation . Owner , Sarah Lloyd , has over 20 years of corporate and agency experience under her belt , resourceful and adaptable - some liken her to water (!) and possessing a natural and intuitive ability to understand what clients are wanting from their PR , and what the press require . She is a Reiki master and angelic healer weaving her spiritual practices into her publicity work . She works with an array of authors and entrepreneurs to coach them and work on a 121 basis to help them build awareness of their brands and products . . indigosoulpr . com � � �
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