babyMaternity Retailer November 2017 - Page 6

Unique Design Approach Delivers Best in Fit for See Kai Run In 2004, when children’s footwear brand, See Kai Run was founded, the mission was to create footwear that was fashionable and promoted healthy foot development.  Today at See Kai Run, delivering a “Best in Fit” shoe is a promise that guides their design approach from Baby shoes all the way through Big Kid sizes. “The most important thing a new parent should know about children’s feet, is that they are constantly changing”, says See Kai Run, VP of Design and Development, Nuria Hansen.  “And because a child’s foot is changing, so should the shoes.”   Using this insight, See Kai Run has adopted a unique approach to designing children’s footwear; what they call, proportional engineering.  Many brands focus on scaling down adult sizes to create their kid’s shoes.  See Kai Run starts with the infant foot and SCALES UP in the same way that children grow. Babies not yet walking need shoes that are soft and malleable, as the goal is warmth and comfort.  First Walkers need shoes that are flexible and lightweight so toes can wiggle, which builds tendon and muscle strength.   Toddlers need lightweight, flexible shoes, which help develop proper balance, gait and stride, while Big Kids need shoes to be durable for active play. Across each of these ages and stages See Kai Run elevates their footwear with a style sense that is smart, playful and fashion-forward.  Through proportional engineering, See Kai Run not only delivers the Best in Fit from the Crib to Big Kids, they allow children to seamlessly transition from one age and stage to the next.  This approach is carried across all See Kai Run styles, from Leather trainers, to Sandals, Sneakers to Waterproof Boots. To learn more about See Kai Run and their Best in Fit promise, visit their website. seekairun.com 4 | babymaternityretailer.com For wholesale information customercare@seekairun.com