babyMaternity Retailer August 2016 - Page 23

How to Use Facebook’s New Live Video Feature For Your Business By Winita Frederick Facebook recently added a live video feature, which allows you to stream content in real time to anyone scrolling through a Facebook newsfeed. Live video can be a great asset to your marketing strategy playbook when executed correctly, but it takes a great deal of planning to make it look as fun and effortless as it should. We used to say a picture is worth a thousand words. By that logic, “a video is worth a thousand pictures, and a live video is worth even more,” says the Retail Doctor. So here are a few tips to make sure you’re saying all the right words with your live stream to keep viewers interested in your live video and your business. In a live stream, you want your video to come off as unscripted but not chaotic. Write a few talking points on a note card to guide the direction of video. Your banter doesn’t have to be extremely complex. Buzzfeed recently garnered more than 7.3 million viewers from a simple 45-minute live broadcast of a watermelon explosion via rubber bands. Obviously, for your small business you may want content that’s a little more focused for your particular audience. Here are a few other ideas to get you brainstorming: • Demo a few different products. Show the correct way to swaddle using a new product, for example. • Have a baby gear and fashion show. Feature hot new products or highlight products that are going on sale to help clear space for new items. • Unveil a new window display or unbox new inventory that you think customers will be excited about. • Have a story time stream. Read a new children’s book or even a classic. Traditional style videos are still a viable option for marketing and have plenty benefits (you can edit or add soundtracks, for example), but if you’re looking to mix things up experiment with live video while it’s still fresh in people’s minds. 21 | babymaternityretailer.com