BA (Hons) Fashion Promotion Lookbook 2017 FashionPromotion_Small | Page 2
INTRODUCTION
Ravensbourne’s Fashion Promotion students study a range
of specialisms within the field, graduating as well-rounded
professionals with a range of key transferrable skills.
Students develop a range of competencies in the areas of
research, consumer profiling and fashion marketing including
fashion history, fashion film, fashion writing, development
of creative campaigns and campaign management. They gain
an insight into fashion photography, styling and art direction
and develop CAD skills for info-graphics so that they have
the digital expertise to communicate effectively in this highly
competitive industry.
All our Fashion Promotion students take up a fully
accredited ten-week placement as part of their degree, and
such is our commitment to industry exposure, many of
them graduate with experience in numerous fashion industry
sectors and brands. They will leave Ravensbourne as
competent, versatile graduates and entrepreneurs ready
to compete in this dynamic industry. They are trained to look
to the future, to identify gaps in the market and to communi
cate how these might be filled with creative business initiatives.
Potential careers in fashion promotion include fashion
marketing, fashion public relations, fashion managem ent,
fashion photography, art direction and curating and writing
for both the physical and digital future of fashion.
We hope that you enjoy a glimpse of these talented students’
creative proposals.
The Fashion Promotion Team, Ravensbourne