B2B with a Twist Publication - Work • Stay • Play October Edition Work Stay Play Winter 2018 Edition | Page 13

Source:
www.catalogue.asn.au/annual-catalogue-industry-report-2017/
Catalogues preferred over digital
80%
70%
Print
Online
60%
50%
40%
30%
20%
Australian 14+
14 - 24
25 - 34
35 - 49
50+
With digitalisation influencing all industries, the physically and tactile in home relationship shoppers
have with catalogues dominates preference. Whilst digital catalogues held value in some sectors,
the digitalised future will need to expand on the physical experience to enhance the brand and
advertising connectivity, rather than replace it.
10%
13