B2B with a Twist Publication - Work • Stay • Play October Edition Work Stay Play Winter 2018 Edition - Page 12

Engagement Engaging the consumer and holding a conversation for a period of time allows brands to develop strong relationships with potential customers. Insight into which consumer groups read catalogues and how long they spend reading them or interacting with them is important in understanding the power of catalogues and letterbox marketing. Whether offering a comprehensive product range, brand positioning, new store or product offering, engaging your customers is critical when communicating your messages Catalogue readership strong Across gender & main grocery buyer 80% Male 70% Female Main Grocery Buyer 60% 50% 40% 30% 12 20% 10% Any Catalogue Supermarkets Department/ Discount Stores Furniture/Hardware/ Electrical Chemists Catalogues continue to demonstrate effectiveness in shopper’s decision making process. A key ingredient for the path to purchase. Catalogues keep shopper’s informed, aware and remain the strongest media influence when making household purchasing decisions.