6 | Aycliffe Today Business
Bringing Aycliffe Business Park Together | 7
/NEWS
James Ramsbotham, Terry Collins and Brian
Manning at the NECC County Durham AGM.
Young people from Woodham Academy have
been visiting Nissan in Sunderland as part of
an engineering initiative.
BUSINESS BRIEFS
HUSQVARNA TO RECRUIT 680
Newton Aycliffe lawnmower
manufacturer Husqvarna is gearing up
to take on 680 extra staff as part of its
summer rush.
The Aycliffe Business Park factory, part
of the global group behind household
names including Flymo, has been
given the contract to manufacture all
its robotic mowers ahead of around 30
other factories worldwide.
IMPROVE YOUR
EVENT SIGN-UPS
Now the Aycliffe facility is recruiting for
its biggest intake of temporary workers
yet to cope with summer demand, as it
looks to take on 680 temporary workers
and about six permanent staff.
Hosting an event can be very stressful,
there is a lot to plan and prepare for.
Here are some helpful tips – four very
important pillars to focus on that are
bound to make your event sign-up list
flourish.
Promotion Email: To get people to sign
up to your event they you need to give
them answers to what, when, where
and why.
Confirmation Email: A confirmation
email can benefit both you and the
person who has registered for your
event.
Reminder Email: Send out a reminder
email a week prior to the event to
everyone who has registered, including
date and venue.
Social Media: Create a Facebook event
on your page including a link to sign-up
and don’t forget to post regular Tweets
about your event, always including a link
to your sign-up page.
Blogs: These are always helpful when
trying to spark interest to an event,
make sure to mention your upcoming
event at the bottom of the related blog
and include a link to the sign-up page.
Sign-up Page: Your sign-up page is
where you want people to sign up for
your event, so make it stand out! Use
quality imagery and make sure the
content is clear and concise.
Using all of these ideas will help you
reach a bigger audience and make your
attendee list grow.
There are plenty of other ways to attract
more people like video marketing, press
releases, ask for help promoting your
event from other businesses etc.
If you want to know more about the
topics in this blog, feel free to arrange a
chat with our team.
The kettle is always on, so call 0845 838
7517 or email [email protected]
and we’ll be happy to arrange a gettogether!
Rachel Townsend Green
Thrive Marketing
CABLE FIRM BOUNCES BACK
Engineering thriving at
Woodham Academy
Young people from Newton Aycliffe school Woodham
Academy have been visiting car-maker Nissan as part of
an engineering course.
The group of 14 Year 9 students spent a
week at the Sunderland plant to discover
the world of manufacturing and industry by
attending the course delivered by Industrial
Cadets, an initiative that aims to inspire
young people by bringing industry to life.
Over the week the students had a number
of challenges to complete, including working
on their own production line, resolving quality
concerns and demonstrating skills in problem
solving, team work, communication and
critical thinking.
The course included meeting graduates
and having a tour of the company’s flagship
plant.
At the end of the week, students were
awarded a Certificate of Recognition as they
achieved Silver Award Level 2 which is an
industry-led accreditation.
As well as inspiring the next generation,
the national programme aims to open young
eyes to the variety of careers available and
raise aspirations within an integral industry.
Woodham Headteacher Christine Forsyth
said: “This is just another example of how
we’re gearing up our students for the world
of work.
“The UK car manufacturing industry is
going from strength-to-strength and today
is at a 10-year high, with exports at record
levels, so clearly educating our young people
about the sector is important.
“Of course, it’s hoped that some of the
Woodham Academy students will go on
to have careers within engineering and
manufacturing locally.
“As well as other initiatives we run, such as
the Apprenticeship Awareness Programme,
this is helping to give our students real-life
insights into industry.”
Aycliffe car maker Gestamp, which
produces parts for Nissan as well as several
other car manufacturers across the world,
has worked closely with Woodham Academy
and several former students now work as
engineers and tool-makers at the town’s
biggest employer.
Teesport firm getting Hitachi on right track
The region’s biggest port is helping to
transport Hitachi Rail Europe’s new train
carriage shells from Japan to Newton
Aycliffe.
As Hitachi gears up for full production later
this year, PD Ports is handling the majority of
Hitachi Transport System Europe’s (HTSE) rail
car imports destined for the firm’s new £82m
train-assembling facility on Aycliffe Business
Park.
The train body shells, measuring 26
metres, are arriving into the PD Ports-owned
Teesport via a new Ro-Ro service direct from
Japan by global shipping line, “K” Line –
travelling 12,000 nautical miles over 35 days.
Once at Teesport, the body shells are
towed from the vessel in a specific order
and then manoeuvred usin