Aycliffe Today Business Aycliffe Today Business Issue 38 | Page 23

The magazine for Aycliffe Business Park | 23
Thrive’s
growing team,
which is based
within the
Xcel Centre
on Aycliffe
Business Park.
FREE
CONSULTA
TIONS
FOR AYCLIF
F
TODAY REA E
DERS
Digital growth agency offers
PPC packages in 2019
Thrive, based on Aycliffe Business Park, is offering free consultations
to Aycliffe Today readers for its new PPC service
T
he expanding agency is now offering
PPC packages for businesses across
the North-East and beyond, to support
its existing content marketing offering,
including social media management, paid
social advertising, email marketing and
copywriting.
Thrive’s status as one of the region’s few
HubSpot Partner Agencies continues to
drive forward the business owners’ desire to
help local SMEs reach and exceed their own
goals.
The multi-talented team at Thrive also
delivers bespoke brand and web solutions for
various clients, including the business park’s
Stiller, ROF 59 and Modern Rugs, among
others.
Directors Johnny Woods and Rachel
Townsend Green firmly believe that PPC
is one of the key activities that businesses
should undertake in 2019.
Johnny said: “Our digital marketing team
has strived to develop our service offering
over the last 12 months and we identified
there was a clear need to build our in-house
expertise so we can deliver market-leading
services for clients.
“We have two in-house certified Google
Ads individuals who have also obtained
certifications for Google Analytics to ensure
we can strategise, deliver, and report on,
bespoke PPC campaigns for clients in all
sectors.”
The agency has outlined a four-step
process for ensuring a robust and fruitful
approach that allows customers to get the
best possible results from their budgets,
meaning clients don’t necessarily need to
spend thousands of pounds on PPC efforts –
as is often thought.
Marketing manager Sarah Burns said:
“PPC can have tangible benefits for SMEs
who tend to be wrongly put off by perceived
cost restraints and the false perception that
only ‘big businesses’ can reap the rewards of
Google and Bing’s ads platforms.”
For those unsure about PPC (Pay-Per-
Click), otherwise known as paid search
management, it is the method of setting
up ads based on your marketing goals and
target audience, so they show up to online
searchers using particular words or phrases,
within pre-defined constraints that you define
(such as the searcher’s location).
As you can focus your paid search efforts
on the particular geographical locations of
visitors, as well as keywords among other
criteria, it is an excellent practice for boosting
your presence and reach for local searches.
Sarah added: “Although we intended
a quiet rollout of our PPC service in
2018, we’ve had referrals into a number
of additional businesses who are now
seeing fantastic results on the back of our
campaigns.
“Some sectors can have quicker success
for a smaller budget, but there really is no
reason why any business that hopes to boost
their online reach shouldn’t at least book a
free consultation with our team to see the
kinds of results we might achieve together.”
Thrive is offering all Aycliffe Today
readers the opportunity to book a free PPC
consultation so their team can conduct initial
keyword research to show you the feasibility
of implementing PPC into your business
strategy.
Read Thrive’s blog, which is regularly updated with marketing advice and
support, at thriveability.co.uk, or call their friendly team on 01325 778 786
to arrange your free consultation.