Axisweb Research Validation beyond the gallery | Page 6

2 Purpose Context Validation beyond the gallery reports on research undertaken by Lucy Wright and Amanda Ravetz (MSA/Manchester Metropolitan University), in association with the charity, Axisweb1. The research responds to a potential paradox within professional visual arts practice. Although there has been rapid growth in the demand for artists to work across a range of public sectors2, the role and value of art practice taking place outside of galleries is often misunderstood, something that arguably impacts on the value and status attributed to work of this nature. The research investigates how artists operating mainly outside of the gallery system gain traction and visibility within their chosen idiom or field. Through interviews with producers, commissioners and artists, we gathered views on current routes to validation and solicited opinions and experiences about whether existing structures enable or impede artists’ visibility and success. Mindful that our respondents might have different ways of conceptualizing success - possibly even rejecting this category altogether - we used semi-structured interviews (lasting approximately one hour each) to capture differing values. We wanted to hear how artists conceive of success and visibility and about their own experiences of validation. The term validation was chosen to emphasize external recognition – public and institutional confirmation of the credibility of artistic work. The research was conducted in two phases. Phase one (April 2015) involved semi-structured interviews with selected commissioners and producers working in national and international arts organizations in the UK and Ireland. At the end of each interview, the respondents were asked to suggest three or four artists to take part in phase two. Our rationale for using this ‘snowball’ technique was to focus on artists who already have national or international validation, thereby capturing first hand experiences of the validation process. Phase two involved interviews with 13 artists who responded to our invitation, selected on the basis of who could take part within the given timeframe. The second round of interviews happened during May 2015. Work “outside of the gallery system,” describes a diverse range of practices and approaches, including being a (professional) practice i