My Armenia is a project implemented by the Smithsonian Institution and supported by the United States Agency for International Development (USAID).
My Armenia harnesses the power of research, documentation, and storytelling to strengthen cultural sustainability through community-based tourism development. The primary goals of this 5-year program are to build cultural heritage tourism in Armenia so as to increase the number of tourist visits, increase spending and days stayed per tourist with an emphasis outside of the capital, and create new job opportunities for Armenians.
For more information about My Armenia Program you can visit the website: https://folklife.si.edu/cultural-sustainability/my-armenia/smithsonian
About My Armenia