Authorship White Paper Authorship-White-Paper - Page 7

cannot lead readers to purchase the book? What if his/ her book cannot generate enough revenue? Although the fears are kind of natural, particularly in case of new authors, dealing with them is nerve-wracking. Dealing With the Ever Increasing Competition New authors are continuously making their way into the book industry and they have always had. But, the competition was never as intense as it is today. This is mainly due to the high dominance of information technology. By interconnecting the world, it has increased the reach of authors; those who were once only known by the local people are now read and appreciated all over the world. At the same time, it has also widened and intensi ed the competition. Authors that only had to compete and do well in the local markets now have to make their way through large numbers of works of authors from di erent parts of the world. To deal with this ever increasing competition and to gain the readers’ attention is another great problem for the modern day authors. Low Earning While traditional book publishing has its perks, one of the greatest problems it poses to the authors is the very low amount of money they earn from book sales. The publishers keep a large share of the revenue that is being generated form sales and the author merely receives about 6 to 10 % of the net amount. Unsold Books Means Even Lesser Earning The way traditional book publishing industry deals with the unsold books creates a huge problem for authors. In the conventional industry, all the parties from the publishing to the selling of a book i.e. the publisher, distributor, retailer, and wholesaler, have the right to return all the unsold books to the