SNAKES &
LADDERS
uilding your Digital Experience
is no game, but learning what
to look for and what to avoid
in a web content management
(WCM) system could help you come out
on top. Dodge the snakes and climb
those ladders to get to the peak.
B
36
end
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Great job. A
customer just
wrote an
awesome
review on
Facebook
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No rich media
asset
management
system
FOR MARKETERS
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You’re learning
more about your
customers'
behaviour and
who they are
every day
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Now that’s what
we call a good
digital experience
Yay! You don’t
need to shift
providers as you
grow
Your website is
mobile-ready
and responsive
The WCM
platform
you’re using
can scale
Your WCM
platform manages
the entire digital
experience, not just
website content
start
Your WCM
platform integrates
with all your
existing marketing
platforms and
systems
Powerful search
means your
customers can
easily and quickly
find what they’re
looking for
Search doesn’t
work properly on
your website
Gold star for
efficiency!