Australian Water Management Review Vol. 1 2014 | Page 84

An irrigAtion revolution Simcha Blass, an Israeli water engineer, discovered the essence of drip irrigation virtually by chance. The idea came to Mr Blass when passing a residence one day in the 1930s, he noticed that one tree was much taller than the others growing along the fence line. Seeking the reason for its remarkable growth, he saw water dripping from a leaking connection of a nearby water pipe. With this simple observation of the principle that a slow and balanced drip effect led to remarkable plant growth, he created a device that changed the course of irrigation forever – a drip-based tube that slowly released water where it was most effective. Recognising the potential of his discovery, he began searching for ways to transform this idea into a reality. As a result, Netafim’s initial production facility – the first of its kind worldwide – was formed in 1965. As Netafim’s drip irrigation solutions rapidly spread worldwide, one innovative product followed another. Each decade brought with it new developments that addressed the changing requirements and demand across the globe. With growing concern for depleting resources and an increasing understanding of the environmental challenges, Netafim remained committed to offering smart drip and micro-irrigation solutions. Once the feasibility of the method was proven, Netafim developed the next generation of sophisticated drippers that adapt to the variations of inlet pressure, clean themselves automatically and maintain uniform flow rates regardless of water quality and pressure. Sustainability is what underscores Netafim’s past, present and future. The company and products were born out of a true necessity and basic understanding of the importance of using our resources wisely. The opportunity for productivity and profitability improvements continues to drive uptake of drip irrigation technologies. The first step in drip irrigation – Netafim 1965 a Netafim drip irrigated field today Adoption of low flow and low energy systems, together with improved fertigation management and Crop Management Technologies (CMT), irrigators are achieving very attractive ROI by truly growing more with less. With continual innovation Netafim can assist in meeting tomorrow’s challenges by providing the necessary tools to increase productivity, while minimising operational and input costs. SMART SOLUTIONS SOLID GROWTH www.netafim.com.au 03 8331 6500 | follow us 78 | AustrAliAn water man age m e nt re v ie w