Australian Water Management Review Vol. 1 2014 | Page 58

It’s Business... But Not as You Know It! Taking Care of Business in the New Economy The global economy seems to be worsening by the minute. Businesses are closing as quickly as they open and old business stalwarts are closing up shop for good. In such a volatile economy, is business the wealth building opportunity it used to be? Pauline Longdon reports on how one company is thriving in the now economy. B usiness is tough! It is safer to get a job and work for someone else! Why on earth would anyone want to start up a business in this economy? You have probably heard all these statements before. They are usually in the form of advice and opinions from well-meaning friends or family. Sure they are just looking out for you, and that is nice. Sadly they usually have no experience to base their advice upon. When you are looking at business opportunities, this “advice” is the last thing you want to hear. When is The Right Time To Get Into Business? The answer is quite simple, there will never be a perfect time to get into business. Your “ducks will never be in a row”. The market is always going to be volatile. The economy will always change. In fact waiting for perfect conditions to start a business could cost you more money than you realise. Business owners everywhere know the power of taking action. Procrastination has no place in business success. “You Snooze… You Lose!” This old saying has a good place in business. Business owners need to be able to watch the consumers spending trends. They need to be able to see what the market wants, not just what they need. How many people do you know who buy what they need? People always buy what they want. Too many businesses are out in the marketplace trying to sell a product or service the consumer does not want. They spend a fortune using advertising to try to convince the market to want their product. It’s a Huge Waste Of Money! An important part of any business is obviously having a great product however, there is something more important than that. Professional Entrepreneur and businessman, Vince Bunn knows you need a hungry crowd to buy your great product. “Without them you have nothing. You don’t even have a business!” Vince explains. In The Business of Making Money… Serious Money Vince has been a businessman since he was a young child. One birthday he received a kit aeroplane instead of a prized scalectrix set. He turned his devastation into innovation. He used the paints in the kit to paint his friends toy cars and charged them a small fee. A businessman was born! Since then he has owned and sold many successful businesses. Each business taught him new skills and how to see the true opportunities when they were presented. The Best Success Came From The Most Unlikely Place There are many different types of businesses in the marketplace. There are the traditional “Bricks and Mortar” wholesale and retail businesses. There are also businesses who conduct their business via drop shipping. One type of business which is very popular is the affiliate style business. Business owners work together to make a commission on sales together and the best part is, there is no stock to store. 52 | the AustrAliAn water ma nage m e nt re v ie w Every successful business needs a “hungry crowd”. They don’t come any larger than the coffee drinking crowd. Coffee is big business! Each day 12.6 Billion cups of coffee are consumed around the world. “One of my all-time favourite business models is direct sales. It is simple , easy and fun” says Vince. What Other Business Model Can Give You so Much For so Little? The best part about a direct sales business is the low start-up costs. The support and training are another great benefit. And, when they have a great product it is even better. Coffee is a very popular product. “I chose to sign up with Healthy Coffee because they know how to tap into a hungry crowd! Coffee drinkers are a very hungry, I mean thirsty crowd. I drink coffee so if I can make money off myself drinking coffee… why not!” says Vince excitedly. One thing that you notice about Vince is his excitement and enthusiasm for what he does. He really loves being in business. A New Way to be Successful “I know some people have trouble starting up a business, especially a direct sales business. They are worried about the selling part. So, I have designed a new Done 4 U business format which takes away the pressure of selling to people. Business needs to be easier” he said. Vince has re-written the rulebook on successful direct sales businesses. Your Guide to Better Business All the details are inside his must read complimentary guide simply called “The Smart Business Guide to Done For You Business Success” (valued at $97). Inside the guide are “The 5 Simple Truths About Business Success No One Wants YOU to Know” To receive a copy of this revealing and thought provoking consumer guide call 1300 384 448 or visit www.hcdoneforu.com You’ll be glad you did.