Australia Kitchen and Bathroom Trends AU Kitchen and Bathroom Trends Vol. 30/8 | Page 117
READER PROFILE
1. Do you own your own:
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House
2. Are you:
Male
Townhouse/Terrace house
None of these
Holiday home
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3. Which age group do you belong to:
Under 25 years
45-54 years
25-34 years
55-64 years
35-44 years
65 years+
4. Which state are you from?
Queensland
Western Australia
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South Australia
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Northern Territories
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5. What is the size of your household?
Single person
1. How many people, on average, usually read your copy of Trends?
(please include friends, family, colleagues and so on)
2-5
6-8
9-10
11+
Less than 30 mins
30 min-1 hour
1 hour+
3. Which of the following best describes how you usually read an issue of Trends?
Read it thoroughly from cover to cover
Read just the sections of interest
Skim or look through it cover to cover, but don’t read it
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Just glance at it
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4. Do you usually keep your copies of Trends for future reference?
No
$100–199K
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8. Do you use/visit Trendsideas.com?
$200–249K
Buy a house or property
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Build a house
Plan for a home project
8. How much do you plan to spend on your home over the next 18 months?
Less than $10K
$75-99K
$10-24K
$100-199K+
$25-49K
$200-400K
Suburb
$50-74K
$400K+
Rural
9. Where do you live?
City
10. What is the approximate current value of your home and property?
Less than $200K
$450-749K
$200-249K
$750-999K
$250-349K
$1-1.5million
$350-449K
$1.5million+
11. What is your occupation?
Bathroom designer
Other (specify)
Architect
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Subscription
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Yes
No
9. If yes, how often?
SPENDING HABITS
1. Which of the following projects, if any, do you plan to undertake in your home (at some stage)?
Interior decoration
Wallcovering
Window dressing
Buying furniture
Installing heating
Renovating
Buying appliances
Other (specify)
Window & door joinery
Painting
Buying new cabinetry
Exterior improvements
Fencing
Flooring
Adding a pool/spa
Roofing
Landscaping
Lighting
Decking
Security
New kitchen
New bathroom
2. Over what period of time do you plan to work on your project?
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10. Would you like to receive our free newsletter by email?
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12
18
24 months
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3. How far in advance do you plan your home projects?
6
Belle
Vogue Living
Houses
Inside Out
Better Homes & Gardens
House & Garden
Kitchen & Bath Quarterly
Other (please specify)
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12. How important was the cover in influencing your purchase of this book?
Quite
Not very
Irrelevant
iPhone
Tablet Computer
12
18
24 months
Other (specify)
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4. Which, if any, of the following have you ever used/do you usually use to help with
your home improvements?
Interior designer
Kitchen designer
None of these
Landscape designer
Bathroom designer
Other (please specify)
Architect
Decorator
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YOUR DETAILS
13. Do you have any of the following?
iPad
Android Phone
6
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11. Do you read any of the following?
Very
$50–99K
$500K+
Interior designer
6. What do you find most useful/interesting about this issue of Trends?
Yes
Less than $50K
$250–499K
Kitchen designer
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