Marketing Manager Transitions
Optical, Inc.
The lenses have been designed
to improve the visual experience
in more than 200 conditions.
Researchers worked to create
an experience that offered several
core elements:
LENS
TECHNOLOGY
LENS TECHNOLOGY CONTINUES TO CHANGE AT A RAPID PACE. EVERY DAY
NEW AND EXCITING DEVELOPMENTS CONTINUE TO SHAPE THE WAY ECPS
HELP THEIR PATIENTS SEE. LENSES ARE STRONGER, LIGHTER AND OFFER
A VIEWING EXPERIENCE UNLIKE ANYTHING AVAILABLE IN THE PAST.
KODAK
Centennial Optical recently
partnered with Riverside Optilab
and Signet Armorlite to offer
Kodak lenses in Canada.
KODAK Unique Lenses are
digitally-created full backside
progressives designed with Vision
First DesignTM Technology.
TM
“Digitally customized progressive
lenses represent a real technological
advance over conventional cast
progressives, providing greater
precision and wider clear fields of
vision. Lens designs with variable
corridor lengths, such as Kodak
Unique, allow greater optimization
for the individual prescription
and frame shape,” said Rick
Leroux Director, Marketing &
8
Communications (Lens Division).
“Kodak Unique lenses also benefit
from Vision First DesignTM
Technology, which gives direct
control of the curvature of the lens
to determine the refractive power at
every point on the lens.”
He added the i-SyncTM Technology
uses Ray Trace Analysis to correct
optical errors resulting from off-axis
viewing.
He said Kodak Lenses offer
state-of-the-art lens technology
at a competitive price, and are
available exclusively to Eye Care
Professionals. This added value
represents a competitive advantage
and a unique branding opportunity
for independent ECPs.
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