August 2017 august2017_final - Page 3

CONTENTS ON THE COVER 6 New Nikon Canada president By Denis Langlois 8 The photochromic advantage By Troy Patterson 14 Cheery frames Pictorial By Denis Langlois PUBLISHER Robert May 416-432-8473 rmay@opticalprism.ca ASSOCIATE PUBLISHER Mary Lu May 416-233-0779 mlmay@opticalprism.ca EDITOR Denis Langlois 519-379-1380 dlanglois@opticalprism.ca FEATURES 16 Anti-reflective, pro-vision By Troy Patterson 28 SEO for the eye care industry By Kevin Wilhelm, Marketing4ECPs 32 FRAMED: Walkerville Optical; Putting patients first By Denis Langlois INDUSTRY NEWS 4 Essilor Academy Canada training events this fall 24 VEW’s education offerings, now individually tailored 26 Dr.’s Choice edging facility enhanced with MEI EZFIT On the Cover: SUPER HI VISION EX3 by HOYA Vision Care Canada IN OUR NEXT ISSUE OF OPTICAL PRISM > Trends for Fall > “Smart Eyewear” > Luxury Frames www.opticalprism.ca ASSOCIATE EDITOR Troy Patterson 519-386-2130 tpatterson@opticalprism.ca ASSISTANT EDITOR Jody Johnson-Pettit 519-370-2000 jjohnson@opticalprism.ca ART DIRECTOR Fusun Uzun 416-829-8106 fusun@opticalprism.ca ADVERTISING: Tel: 416-233-0779 Fax: 416-233-1746 E-mail: mlmay@opticalprism.ca Website: www.opticalprism.ca Responsibility: Nusand is not responsible for the opinions or state- ments of its editors or contributors. All rights reserved. Reproduction of any article, photograph or artwork is strictly prohibited. OPTICAL PRISM 225 The East Mall, Suite 1113, Toronto, Ontario, Canada M9B 0A9. Fax: 416-233-1746 info@opticalprism.ca EYE FOCUS | August Digital 2017 3