Aug. 17 CP MarshBerry CounterPoint_Rise of Sales and Consulting - August 2017 PRODUCER TO PLATFORM What’s Good for the Producer IS GOOD FOR THE AGENCY THE RISE OF SALES AND CONSULTING Page 4 BUYERS APLENTY The State of the Employee Benefits M&A Market Page 6 NEW BUSINESS: The Big Difference Between the Best and The Rest Page 8 “9 THINGS” We Think Your Agency Should Focus On in the Second Half of 2017 Many top performing firms already understand how the service model with true trusted adviser resources can help elevate new business production, long-term retention, remarketing inefficiency drains, and establish long-term client commitment. Page 2 Page 10 AUGUS T 2017