it expensive and have smaller people. Easy. But, logically speaking, no one will buy a ticket for 10,000 bucks. You're sure to sell 10 tickets for 1,000 rupees than 1 ticket for 10,000 rupees. So, to get these 10 people, obviously you have to market it. That's more difficult when others here and there are doing shows for 500 bucks. So it becomes the same scenario like in Bollywood/Hollywood. Every Friday there's a major release of a movie, how much is a blockbuster hit - 20/200/600 crores... Commercial success is what we all thrive for, but I don't want this to be the major aim of the show. Let's say this is a low budget movie with a high expectation of success. We want to keep it very cosy and familiar. It's one family, kind of party. I'm limiting it to exclusives. I just want to make sure that the people who are coming here, they will stay forever. And they will be the crowd of my society.
Here is when I am reminded the Channel 4 'Robin Hood' system in where they have big crowd-pleasing programming to sustain and be able to put more work into their passions of niche projects. Pratyush has his big commercial shows which pull in huge numbers, thus being able to work on his more intimate events and sustain a certain level of respect and identity.
One of the major aims of this is also to bring back the energy when we used to do parties in a very small format. There was more vibe. The bigger the show, the less there is a vibe. There's so many people, it's not the same crowd, everybody is not on the same equilibria. If you do a show for 600 people, there will be more energy. I experienced that when I was with Boris on a boat with just 15/20/25 people. The energy was so big that it felt like I just came over with 255 thousand people.
You're all passionate, getting closer enjoying it.
Exactly. You're together, more passionate about the thing and you're all under one roof. There's no separation, everybody is together and get's access to the VIP lounge. Everything is going to be very cosy and calm.
_________________________________
www.facebook.com/events/1699416763691737
www.equilibrium.rezobooking.com
Interview by Ruby
51