airwaves. It makes sense that big advertisers would have an open door to big articles. Yet when questioned, editors deny
it. And, from my experience, you don’t have to be an advertiser to get articles. In fact, many of my clients have not been
advertisers, yet we still have done quite well getting articles and interviews.
MISCONCEPTION #4: Editors rely only on well-known authorities. No. True, a story may have more credibility if the source person is
an authority. But editors do not insist on an “authority” threshold to conclude you are reliable. In most cases, the fact that you are a lawyer
is enough. Many of my clients have been new in law and short on experience. Still, the fact that they were lawyers was enough for editors
to see them as reliable sources.
MISCONCEPTION #5: Publicity is really hard to get. No, it isn’t. You simply have to know how to communicate with editors —and
how to give them what they want. Many lawyers and law firms hire public relations firms and pay them outrageous fees each month
with the hope of getting articles in print and interviews on radio and TV. From my experience, you get more publicity when you handle
your own publicity, rather t ???????????????AH?????)5%M
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