Attorney At Law Magazine Vol 5 Issue 10 - Page 33

Reputation Management Another Reason to Nurture Your Law Firm’s Culture — Marketing Why You Need to Develop a Brand & 4 Tips to Get You Started By Hillel L. Presser, Esq., MBA T here’s a strong correlation between the growth of a law firm and the strength of its culture, according to a new survey published in February’s ABA Journal. The most successful mid-sized firms are those that put a high value on their culture – how they do business and the written and unwritten rules for behavior, according to the survey conducted by TAGLaw and the Center for the Study of the Legal Profession. Firms in which everyone plays by the rules and values dictated by the leadership are more successful in part because, whether they realize it or not, they’re branding themselves. Branding—developing a unique, distinctive and consistent image—is vital for any la