Athletic Women Magazine September 2014 November 2013 - Page 7

If you compete, you can create a model alias and compete under that name. From a marketing standpoint, this is the best strategy as it’s going to give you maximum exposure for your product, that product being you.

If you’re unsure, start by using your first name only as your model alias. Better to err on the side of caution than start with your real name and then attempt to undo what’s been done. Keep in mind that once your name is out there, it’s there for the world to see.

Put some thought into your model alias.  

If you’re going to create a model alias, you need to put some thought into your name. Look at it from the perspective of naming a new product. You want something that is easy to remember and easy to pronounce. Avoid cutesy sounding names.

People might call you buff and people might call you hot, but "Buff Hottie" as your model name likely isn’t a good choice.

Once you’ve selected potential candidates, the next step is research. Google your name and make certain you haven’t selected one that belongs to an adult star or mass murderer. As important, make sure the corresponding URL is available so that you can purchase the domain name to go with your model alias. This is the first step in building your product and something we will explore in future articles.

There you have it - a new name and product waiting for you to take it to market.

Cover Model Tanya Hyde