Association Insight International & European | Page 26

DUBAI ASSOCIATION CENTRE:
The strategic collective creation of the Dubai
Association Centre (DAC), which was formed by
Dubai Business Events, Dubai World Trade Centre and
Dubai Chamber of Commerce and Industry, facilitates
licences for non-profit professional and trade
associations and the centre seeks to promote Dubai
as an attractive location for international associations
looking to establish regional headquarters, just as
multinationals have done. The Emirate is continually
evolving as a knowledge hub and a centre for the
meetings industry.

DUBAI BUSINESS EVENTS:
Dubai goes to great lengths to ensure smooth sailing
for businesses and associations that bring events
to town. The prime resource for planners is Dubai
Business Events, a division of the Department of
Tourism and Commerce Marketing, that functions as
the city’s convention bureau.

Dubai Business Events (DBE) focuses on five
key service areas: business event development,
destination expertise, convention planning, attendance
building and onsite event servicing.
A team of professionals provides free independent
advice, guidance and support, including services
such as:
• Hotel and venue availability inquiries
• Facilitating site inspections
• Introductions to local industry and government
contacts
• Recommendations for social events, off-site functions
and pre- and post-conference programs
• Assistance with strategies for recruiting delegates
• Promotional collateral materials and visitor guides
• Public relations services
The DBE’s core areas of focus—a direct reflection of
the emirate’s central economic pillars—are healthcare,
financial services, information technology, trade
and logistics. Hosting related business events helps
grow these fields even further by reinforcing Dubai’s
reputation as a city with a deep pool of human talent.