Association Insight International & European Association Insights Winter 2015 | Page 8
Association Insights | Article
Social
media to
attract
members
Louise Clarke
Louise Clarke
i
ke
Are
you finding the
right potential members on social
media? We provide some useful
tips on locating, engaging and
educating new members through
social media and keeping them
on your side.
As mor associations use social media to attract, engage
more
ore
and retain potential members they
and retain potential members they are starting to recognise
retain otential embe
starting
tin
presen
presence can bring in terms brand awareness, connecting
presence can bring in terms of brand awareness, connecti
ring
e
rand warene
ne
ting
and members.
d members.
members.
8 | Winter 2015
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