Association Insight International & European Association Insights Winter 2015 | Page 8

Association Insights | Article Social media to attract members Louise Clarke Louise Clarke i ke Are you finding the right potential members on social media? We provide some useful tips on locating, engaging and educating new members through social media and keeping them on your side. As mor associations use social media to attract, engage more ore and retain potential members they and retain potential members they are starting to recognise retain otential embe starting tin presen presence can bring in terms brand awareness, connecting presence can bring in terms of brand awareness, connecti ring e rand warene ne ting and members. d members. members. 8 | Winter 2015 www.associationsnetwork.org