Association Insight International & European Association Insights Winter 2015 | Page 41
Association Insights
Association Success Story
NETWORK
Results
The changes implemented have benefitted both SEB and our members:
1. Reduced barriers to joining.
Due to the fixed membership model and paper application form the SEB experienced
a low number of applications between July and September (the end of the
membership year). As a result of the move to a rolling model and online application
forms applications are now received throughout the year and the number of new
member application has also seen a 5% increase in the 1st year.
2. Increased retention of existing members
Due to improved renewal processes but also automation of renewal communications,
the SEB so far experienced a 3% increase in renewal rates. It is still too early to
measure the full impact on retention rates but an improvement has certainly been
experienced
NEW MEMBER NUMBER COMPARISON BETWEEN 2013 AND 2014 MEMBERSHIP YEARS.
120
103
59
31
2013
30
7
5
3
10
15
27
17
We noticed an increase in member
numbers during the months of June
and September due to moving to a
rolling membership model but also
an overall increase of 10% in our new
member numbers due to the move to
online application form.
2014
Ja
nu
Fe ary
br
ua
r
M y
ar
ch
Ap
ril
M
ay
Ju
ne
Ju
A ly
Se ugu
pt st
em
b
O er
c
N tob
ov e
em r
b
D
ec er
em
be
r
140
120
100
80
60
40
20
0
3. Reduced Administration time for SEB staff
Improvement and automation of processes resulted in significantly reduced
administration time for SEB staff in managing membership processes. This has
enables us to start planning membership development initiatives and focus on
growing the SEB membership to its full potential.
The benefits to members are that:
The new processes are member focused. They are more user friendly and require
a lot less effort on member’s part and members receive the expected standard of
service.
In addition, due to the improved Members’ Area, members are now more aware
of the details