Association Insight International & European Association Insights Winter 2015 | Page 40

Association Insights

Association Success Story
NETWORK

Success factors

» Membership was made more accessible by implementing an online application
form
» Serving Non-Members
» Improved events registration process through integrating events and membership
databases (which used to be separate). All events and other transactions
are how held on member’s records showing us a full picture of the member.
When registering for an event members no longer have to create an entirely
new profile - the demographics are now pre-populated and the correct fee is
automatically offered based on their membership category.
» Improved membership renewal process
– members are automatically moved from one category to another when
eligibility expires;
– ability to select multi-year options;
– discounts offered for Early Bird and direct debit payers;
– moved from fixed to rolling renewals which offers members one year from
he day on which they pay;
» Loyal Member Flag –those that have been members for over 3 years are marked as
Loyal Members and automatically offered a discount on conference registration
fees. This replaced a manual eligibility checks and a paper registration form for
receiving the Loyal Member rate.
» Improved Member’s Area
– More information offered on member profiles and improved functionality
such as member directory search and resource area.
FACILITY FOR MEMBERSHIP TYPE CHANGE

40 | Winter 2015

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