Association Insight International & European Association Insights Winter 2015 | Page 39

Association Insights

Association Success Story
NETWORK

Activities
continued

Member Directory Search
An improved Member Directory Search feature has been introduced for the Member’s
Area allowing members to search for other members by: name, University, City,
Country and Interest Group. This enables them to better network with other SEB
members.
A MORE EFFICIENT DIRECTORY SEARCH

Resource Library
A Resource Library has been introduced where members can download forms, their
SEB member logo and any SEB promotional Materials should they wish to pass
these on.

Order History
Members are now able to see a history of all their orders with us (membership and
conferences) and are able to print receipts of email themselves the receipts.

Partners

The SEB worked with a database consultant in helping us select an appropriate
CRM system for the organisation. The implementation of changes in processes was
done closely with our database providers. Some features were out of the box and
some had to be customised for our needs.

Challenges

The main challenge was implementing all these changes within such a small team.
The membership changes were all carried out by the Membership Manager while
the Conference Manager managed the changes for the events registration process.
The main lesson that we have taken from this was that if you are a small organisation
like ours you would really need to put everything else on hold and ensure that staff
time is dedicated to the success of the project entirely.

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Winter 2015 | 39