Association Insight International & European Association Insights Winter 2015

Association Insights Association Success Story NETWORK Results continued During the week of ACUK14, we gained 74 retweets and favourites and 59 mentions. From the previous week, this was an increase of: » 65 retweets » 62 favourites » 30 mentions What you would do differently » Used more images in tweets » Shut down the Association Congress Twitter account sooner » Post discussions, and join the conversations between LinkedIn and Twitter up a little more effectively » Run the #AskAssns chat before or after ACUK14, as some conversation could have been lost in the busyness of the event » Making users more aware of the social aspect through ACUK14, for example, if people couldn’t make it, they could access the webcast and follow our Twitter updates Conclusion The live tweeting of both #ACUK14 and the awards (#AssnAwards) worked really effectively – Delegates, the associations accounts themselves and exhibitors were all tweeting along, retweeting and favouriting with us throughout the day whilst using the appropriate hashtag. The winnners of the awards retweeted our content about them which added to the increase in engagment and was met favourably by them. The #AskAssns twitter chat worked well, however, it may have been more effective during an evening when people weren’t quite as busy. The Twitter chat sped up more as people were ﬁnishing their lunch/networking, but this meant that we had a lot of enagement in the last 10

Association Insight International & European Association Insights Winter 2015 | Page 33