Association Insight International & European Association Insights Winter 2015 | Page 3

Content | Association Insights In this Issue Winter 2015 ARTICLES 13 5 Surviving the age of transformation 8 Using social media to attract members 10 Associations Congress – a must-attend with 45% growth 13 ASSOCIATION AWARDS WINNERS Association Awards winners EXPERT BRIEFINGS SPONSORS, 20 EXHIBITORS,THEM? WHO NEEDS 16 A Blueprint for CRM 20 Exhibitors, sponsors, who needs them? ASSOCIATION SUCCESS STORIES 24 Growing a membership: delivering a highly valued service and saving costs with tailored eMembership 31 Successful use of social media to increase engagement before, during and after an event 35 EVENTS 43 CALENDAR New CRM System Implementation – Impact on Member Services and Membership Experience NETWORK Publisher: Associations Network The Networking Organisation Ltd, 6 Claremont Road, Surbiton, United Kingdom, KT6 4QU www.associationsnetwork.org www.associationsnetwork.org Advertising Sales: [email protected] [phone] Editor: [email protected] [phone] Winter 2015 | 3