Association Insight International & European Association Insights Winter 2015 | Page 28

Association Insights

Association Success Story
NETWORK

Results

ESTUDENT WEBSITE:

continued

What we would
do differently

» Build in a longer lead time for the testing of the new online systems and database
additions.
» Dedicate more staff resources to developing content for the offer.

Conclusion

The IBMS eStudent brand extension has delivered a substantial cost saving, grown
and diversified our student membership and provided a platform to build a strong
relationship with our student members.
Within six months of launch the eStudent brand, we have more paying eStudent
members than we had free student members in all of the previous year. The eStudent
brand has also delivered growth in students from non-IBMS accredited universities,
overseas students and students in a wider range of year groups joining the IBMS.
The development of an appealing, low cost eMembership that can be rolled out
across our membership categories also enables the IBMS to keep pace with
technological developments and offer members their preferred methods of
communication and pu