Association Insight International & European Association Insights Winter 2015 | Page 26

Association Insights

Association Success Story
NETWORK

ICONS:

The Head of Communications developed a marketing plan for the offer and system
testing was undertaken by the Membership and Marketing Team. Although it meant
working to very tight deadlines, work was completed in time for the product launch
to coincide with the beginning of the academic year in order to achieve maximum
impact and uptake.

Partners

» Clip Creative, Designers
» ArtOneZero, Web Supplier
» FormulaCRM, CRM Database Supplier

Challenges

Persuading some IBMS Executive Heads and Council of the need for change regarding
the Institute’s student offering proved difficult at first. However, this was overcome
by marketing the Institute’s current student offer to cou