Association Insight International & European 1

Association Success Story What we did:     Press release distribution Media advisories in each participating city Stories in trade publications around the world Email blasts to general membership and region/chapter members to generate participation Challenges The biggest challenges for the Chase the Dark program related to logistics – how do you organise a global, volunteer-driven event? How do you create value for the sponsors? And then there was the risk of the event getting away from us on social media, becoming a lesson for what not to do. Developing a culturally universal activity that would resonate globally (the activity started as LightBombing in the IALD UK region – we changed the name when repurposing the event for a global audience) and exemplify the mission and vision of the association. Thankfully, detailed planning and close communication with region/chapter coordinators enabled successful execution of the event, without even one minor hiccup. Data Analysis: Supporting information concerning this Success Story PRESS RELEASE DISTRIBUTION RETURN ON INVESTMENT

Association Insight International & European 1 | Page 59