Association Insight International & European 1 | Page 57
Association Success Story
Partners:
The portal has been developed by Multilearning.
Challenges
Time
Budget
Human Resources
Data Analysis:
The results for EASL have been game-changing. Not only has membership increased, it has diversified
geographically since implementing LiverTree™. “We have members from Australia who cannot find our kind
of topic-focused meetings in their part of the world. They can’t afford to fly from Sydney to Europe for a
conference but they can get all the information via LiverTree™. That means that we’re now recruiting
members worldwide who previously would not have seen the value of joining a European Association.”
Results:
Not only has online education been instrumental in increasing membership by 489%, it has also opened up
new commercial opportunities for EASL. Pavillon states “From the core investment the ROI is easily 3:1, but
other opportunities have emerged as well. Because LiverTree™ is a paid service fully controlled by us we can
track which topics and speakers are actively being picked up and the level of interaction. That gives us a
strong and tangible business case, and the industry is really happy to see that. It equips us to generate
commercial sponsorship in other areas, because sponsors can clearly see the potential benefits. The potential
to win sponsorship for journals, apps and conferences has undoubtedly grown.”
Learning Points:
The continued success of LiverTree is down to EASL’s commitment to further innovation on an ongoing basis.
Conclusion:
It’s our responsibility to continue to meet our members' expectations. It’s not just one system – it’s a holistic
and responsive approach that we’re always working on to make it better day after day. The more we improve
it, the more people buy into it and the longer they spend on the system. It is definitely MULTILEARNING’s
passion and partnership that has enabled us to make that happen. I’m not even convinced that I know the full
potential of LiverTree™ yet, but I do know that everyone at EASL is passionate about the vision for the
future.”
Quotes:
“The core mission of EASL is dissemination of knowledge. The most important service EASL offers is easy
access to validated, updated information. It is therefore not surprising that our membership is growing and
LiverTree™ undoubtedly has an important role to play. We believe from member feedback that LiverTree™ as
a membership service puts us ahead of the pack. Seeing the early results and membership growth it has
generated has made us determined to continue to be innovative and invest in technological tools to
disseminate knowledge. With the reduction of industry support that all associations are facing, we believe it
is the right approach to look at different models to support our future.” Prof. Jean-François Dufour, EASL
Educational Councillor”