Association Insight International & European 1 | Page 56

Association Success Story
The EASL LiverTree ™
- How a Medical Association’s investment in a cutting edge
online educational platform has rewarded it with remarkable
growth in membership, reach and revenue.
Organisation:

Categories:

European Association for the Study of the Liver

Membership
Other Technology
Event Technology
Professional Development

Organisation and Membership Profile:
Medical professionals with an interest in Liver Disease
Member Geography:
Number of Members:
Organisation location:

Global
4000
Geneva, Switzerland

Lead Contact:
Position:

Michael Foreman
Independent Consultant

Project Dates:
From:
To:

2009
2013

Aims and Objectives:
EASL wanted to develop an “eLearning Hub” containing all materials and learning activities, and supplement
it with powerful search tools.

Introduction:
Budgetary constraints, declining markets due to increased competition and fast-evolving members’
expectations all presented a case for business development in a tough environment. EASL has responded by
implementing and developing advanced membership benefits – a ground breaking online learning and
resource portal.

What we did:
Work began on developing this engine and continued for three years, resulting in an educational portal that is
becoming exponentially sophisticated. It features a structure hosting thousands of educational materials and
activities - all organized with unique search functionalities. One such offering, “Matching Slides”, enables
LiverTree™ users to build fully customized presentations in seconds from multiple sources.