Association Insight International & European 1 | Page 54

Association Success Story
Twitter

Learning Points:
It would have been ideal to attach the social media strategy to an overall communications strategy for the
organisation, linking the objectives and messaging to the overall goals of AmCham EU. Eventually, it would be
good to define more precise and realistic performance indicators, easier to measure and providing more
relevant inf ormation.

Conclusion:
Overall, we are very pleased with the results of this project, considering the limited resources that could be
allocated and the challenges we faced. However, this is just a first step: we hope to build on this first major
success to develop even more customised and targeted information to members, key stakeholders and the
general public.