Tips on How To Improve Member Engagement Through Social Media
5
I
ncreasing member engagement is a top
membership goal for any association. Yet,
among the top three reasons cited for
members not renewing, one is lack of
engagement with the organisation.
This is indeed one of the big reasons why social media has been adopted by associations and integrated into their existing marketing mix, since social media can help tremendously in engaging current members whilst recruiting new ones!
So you’re either already investing in social media marketing or considering starting to. Here are 5 tips to improve member engagement through social media:
Lynsey Sweales
Share valuable content
One of the key components about social media is to deliver valuable content to the followers, and this is also a great way to keep them engaged.
Social media is not the place to brag about your association, but it is the place to find out what your audience is talking about, it’s also a great way to find out about their needs. One positive think about associations is that they do have a track record of providing valuable content even before the internet started!
So social media is just one more channel to continue delivering valuable content, one that is so good that begs to be shared and one where people want to come back for more- all equalling engagement.
Great ideas for content are talking about the benefits of becoming a member in a way that people see the value (what’s in it for them), blog posts talking about trendy topics, “how-to” videos and tutorials, guides, tips, photos, whitepapers, exclusive information, activities from events, contests, etc.