enew your Association’s Relevance in a Content Driven World
R
M
any Associations have strong content
'DNA', but are still searching to find the
right way to use these assets. Whether
the organisation’s priorities are
externally focused on advocacy and market development, or internally towards membership marketing, content is key to redefine its relevance.
The 2014 European Associations Congress in Paris offered a great opportunity to address this key topic for Association Management. The one-hour session on Tuesday offered an opportunity for an animated and insight-rich discussion.
During the session we covered several topics in order to relate ‘Content Marketing’ to organisation’s strategies and to outline how one can develop a Content Marketing strategy to enhance the organisation’s relevance.
The full presentation material is available through the conference app and I would like to use the opportunity of this post-event publication to highlight some key topics from the discussion with the participants.
Bert van Loon