Conferences & Events
Income Generation and Governance
Association Staff Development
Highlights
Successful congress marketing via partnerships
Being creative with sponsorship
Thinking like a commercial organisation without losing the values of an NFP
Case study: Increasing revenues without increasing membership fees
How to Manage Change in Associations - Best Practice and Worst Cases
In part one of this track, the speakers will share case studies on their association going through different type of change: change in vision, governance, committees, strategy, membership or leadership. Some of these changes went smoothly, others didn’t. Some strengthened their associations, others threatened their very existence. Based on these case studies, the speaker panel will discuss best practices and worst-case scenarios. Together with the participants, it will extract the skills and know-how required to tackle these changes, and share their experiences in how to acquire or develop them.
Skill-Sets for Managing Change in Associations
The work of the individual peer2peer knowledge exchange groups will be fed-back to the plenary for a joint list of - key challenges - skill-sets required - best practice for professional development in each area. These results will feed into the ESAE paper on Association Skills for Managing Change.
Working with local and national associations
Working with congress centres and PCOs
Division of roles and responsibilities between partners
End results
Innovative sponsorship used successfully by Associations
Case studies
Ideas to inspire new sponsorship
‘Simple’ set of guidelines to implement some innovative ideas of your own
Project Management Institute (PMI)
How a strategic partnership led to growth on a global scale
How an association’s vision, governance, approach, and non-dues revenue are unique to that of a corporation
The recession and the importance of the Internet having ripple effects in all industries. How will the nonprofit industry respond?
Five key aspects associations need to consider in order to stay competitive in the future
Creating new categories of membership
Increasing the opportunity cost for those not joining
Providing external content providers with the industry exposure they really value
Selling political intelligence
Generating extra revenues by further exploiting market data provided by members