embership was the focus of two
streams at this year’s Association
Congress in Paris on 27-29 April.
From ‘satisfying a diverse and multi-
national membership base’ to ‘identifying need-to have benefits’, it’s all about recruiting members and satisfying their needs.
recent benchmarking study revealed that member retention rates are as high as 91% globally and 71% of the membership bodies questioned predict growth.
he statistics are positive but the struggle
to recruit and retain members is
something many associations are
familiar with. They are competing with the internet, webinars, blogs and forums, many of which are cost free. They also have to try and satisfy a wide range of members of different ages with different demands, who are looking for return on investment for their membership subscriptions.
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M
Staying in tune with
your
embers value
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Associations are constantly looking for new ways to encourage members to renew their subscriptions. We provide some tips on how to keep your members and talk to one association where collaboration is the solution and another that has attracted members with its newly revamped CPD offering.
Louise Clarke
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ssociations that manage to hold onto their members have a genuine interest and desire to give them what they want and provide value driven services.
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