Innovation
the key to
for
Conference Organisers
ROI
onference organisers
take note - innovation
can raise the profile of
your organisation and increase the Return on Investment. There’s a lot more to it than sales and
cost reduction as Association Congress speaker, Ben Hainsworth, pointed out at the International & European Associations Congress 2014 last April in Paris.
Louise Clarke
hether it’s Congress Reality TV or five
tier wedding cakes, today’s conferences
have to find a way to stand out and be different if they are to attract delegates.
Ben Hainsworth, Executive Director for Associations at K.I.T. Group, the Berlin based international Professional Conference Organiser and Association Management Company, shared his thoughts on how associations can be innovative, take on risk, face up to challenges and hold events that delegates will keep coming back to.
W
C