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THE EVENT FACTORY MANIFESTO
by

the Grimaldi Forum Monaco

1 WHAT ARE WE? An art centre? A business dedicated
venue? Why not both? Andy Warhol used to say that good
business is the best art. We firmly believe in that, and our
mission is to prove it.
2 WHAT IF CULTURE WAS A BUSINESS ASSET?
Popular culture, corporate culture, inner beauty, world
heritage culture is everywhere. It is the industry that produces
the most wealth. It is the past and the present, science and
art, knowledge and imagination. Some 15 years ago, the
Grimaldi Forum was born with this vision: culture needs to
be passed on.
3

LIKE YIN AND YANG, negative and positive,
compression and expansion, the worlds of art and business
complement each other, interacting and producing energy
with a forward thrust, an engine of change. The driving force
comes from the most innovative businesses, which are
simultaneously visionary and pragmatic, and we have
learned to master its mechanisms.
4 THE GRIMALDI FORUM IS NOT A VENUE; IT IS
A STATE OF MIND. A new dimension born of our unique
experience at the confines of art and business; a space for
imagination that pushes back the boundaries of creativity.
We call it The Event Factory.
5 IRL. The dematerialisation of dialogue renders coming
together In Real Life more necessary than ever. The Grimaldi
Forum is the incarnation of such human exchanges: a time
for action and reflection, a space that is alive and inhabited.
An interval named The Event Factory.

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