Association Insight International & European 1 | Page 12

How

uccessful

medical meeting

leaders reach their goals

S

thought leadership

white paper ‘How

successful medical

meeting leaders reach their goals – Lessons from 13 experts,’ published this Spring, is based on a

benchmarking study with leaders at medical associations, pharmaceutical and medical device companies, regulators and third-party associates.

Louise Clarke

Transforming the medical

meetings industry

According to the study, by MCI, a global

PCO and Association Management

Company, there is a 'must-have' framework of three qualities that the medical meetings industry should demonstrate if it is to adapt to change, influence stakeholders and be fit for the future.

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A