Association Insight International & European 1 | Page 115
The Hamburg Metropolitan Region: A broad range of expertise
and locational quality with international appeal
Hamburg, 15 May 2014 – HCB, which has increased its staffing levels and range of expertise as of 1
January 2014, has recorded a continuous growth in demand for the location of Hamburg – especially
from international clients. Accurate data on Hamburg’s supply capacity and demand situation will be
provided for the first time in a study that is currently being conducted. The study will also give
insights on the effects of the conference and convention industry on the local economy.
At the start of 2014, HCB expanded its range of expertise by introducing the field of event marketing to
complement the HCB focus area of conventions. HCB’s event marketing expertise is equally based on B2B
events and large public events. The objective is to make greater use of Hamburg’s potential as an
international quality location for conferences, conventions and events. “With our combined Hamburg
expertise, we systematically activate regional and international networks that are decisive for attracting
events. Above all, this includes Hamburg’s economic clusters and science institutions that we closely liaise
with”, explains Thorsten Kausch, Managing Director of HCB and Hamburg Marketing GmbH.
As the central point of contact for planners and service providers from the event industry, HCB has also
taken on the task of ascertaining significant facts and figures on Hamburg’s congress and conference
market. In March 2014, the dwif-Consulting GmbH was commissioned by HCB to conduct a comprehensive
survey, the results of which will be available in autumn 2014. Among other things, the study analyses
Hamburg’s strengths and opportunities in comparison to ten competing German and European cities.
The Hamburg Convention Bureau
As a direct subsidiary of Hamburg Marketing GmbH, the Hamburg Convention Bureau GmbH (HCB)
combines locational expertise with a broad spectrum of industry-specific knowledge, ranging from B2B
meetings, conferences and conventions to large-scale public events. HCB is in charge of marketing
Hamburg globally as a congress and conventions location and strengthening Hamburg’s image
internationally via highly visible public events.
Your contact:
Frank Pflugfelder
Marketing Manager
Hamburg Convention Bureau GmbH
Wexstraße 7
20355 Hamburg
PM 15/05/2014
Phone:
Mobile:
Fax:
E-mail:
URL:
1 of 1
+49 (0) 40 - 300 51 655
+49 (0) 172 – 18 62 266
+49 (0) 40 - 300 51 618
[email protected]
www.hamburg-convention.com
Hamburg Convention Bureau GmbH