Association Insight International & European 1 | Page 115

The Hamburg Metropolitan Region: A broad range of expertise and locational quality with international appeal Hamburg, 15 May 2014 – HCB, which has increased its staffing levels and range of expertise as of 1 January 2014, has recorded a continuous growth in demand for the location of Hamburg – especially from international clients. Accurate data on Hamburg’s supply capacity and demand situation will be provided for the first time in a study that is currently being conducted. The study will also give insights on the effects of the conference and convention industry on the local economy. At the start of 2014, HCB expanded its range of expertise by introducing the field of event marketing to complement the HCB focus area of conventions. HCB’s event marketing expertise is equally based on B2B events and large public events. The objective is to make greater use of Hamburg’s potential as an international quality location for conferences, conventions and events. “With our combined Hamburg expertise, we systematically activate regional and international networks that are decisive for attracting events. Above all, this includes Hamburg’s economic clusters and science institutions that we closely liaise with”, explains Thorsten Kausch, Managing Director of HCB and Hamburg Marketing GmbH. As the central point of contact for planners and service providers from the event industry, HCB has also taken on the task of ascertaining significant facts and figures on Hamburg’s congress and conference market. In March 2014, the dwif-Consulting GmbH was commissioned by HCB to conduct a comprehensive survey, the results of which will be available in autumn 2014. Among other things, the study analyses Hamburg’s strengths and opportunities in comparison to ten competing German and European cities. The Hamburg Convention Bureau As a direct subsidiary of Hamburg Marketing GmbH, the Hamburg Convention Bureau GmbH (HCB) combines locational expertise with a broad spectrum of industry-specific knowledge, ranging from B2B meetings, conferences and conventions to large-scale public events. HCB is in charge of marketing Hamburg globally as a congress and conventions location and strengthening Hamburg’s image internationally via highly visible public events. Your contact: Frank Pflugfelder Marketing Manager Hamburg Convention Bureau GmbH Wexstraße 7 20355 Hamburg PM 15/05/2014 Phone: Mobile: Fax: E-mail: URL: 1 of 1 +49 (0) 40 - 300 51 655 +49 (0) 172 – 18 62 266 +49 (0) 40 - 300 51 618 [email protected] www.hamburg-convention.com Hamburg Convention Bureau GmbH