Association Insight International & European 1 | Page 112

The Rhineland way of life, top venues and excellent infrastructure: Conventions in Düsseldorf Düsseldorf – the name stands for dynamic growth, for an international, urbane metropolis in the heart of Europe, and for the Rhineland way of life that encompasses Carnival and Altbier, as well as traditions such as the “cartwheelers”. Anybody who has ever taken a stroll along the Rhine embankment promenade and through Düsseldorf’s Altstadt will know that Düsseldorf is also a city with an eventful history. It is exactly 725 years since the settlement between the Rhine and Düssel rivers was granted its city charter by Count Adolf von Berg. As chequered as Düsseldorf’s history has been, its rise from small trading and bishop’s town to world metropolis has been just as impressive. Events have always played a major role in the life of the city. Be it centuries-old Carnival traditions, the Eurovision Song Contest or medical conventions, this city on the Rhine is home to events of every size – and cosmopo