Contents
October 2016
3
Association Event Manager
Big Issue
Editorial
Managing editor:
Paul Colston
Contributing editor:
John Keenan
Business
Managing director:
Julian Agostini
Group publishing director:
Liz Agostini
Commercial
Advertising director:
Paul King
5-7:
John Keenan asks: ‘Is Brexit putting associations in no-man’s
land?’
Knowledge
8-9:
IMEX Group CEO Carina Bauer says destinations’ areas of
expertise are now the key differentiator for association planners.
Case Study
Account manager
Sam Chapman
10: British Academy soirée for 600 at Carlton
House Terrace attended by the Archbishop of
Canterbury and Lord Mervyn King.
Production & Design
Production manager:
Simon Hadley
Sponsorship
Senior designer
Mana Assoudeh
Production controller
Elizabeth Nixon
Subscriptions
Circulation manager:
Bret Weekes
13: Slingshot MD Jackie Fast offers more insights on how to get
sponsors working hard for your event.
Case Study
14: How Robinson College Cambridge, 35% of whose business
is with associations, dealt with the history boys.
Data Protection
17: RefTech chief ideas officer Simon Clayton says data protection
rules means your reputation is very much at stake.
Associations Congress
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CN-10-16-AEM.indd 3
18-19:
Meeting the main man at the Association of Association
Executives, Damian Hutt.
Accessibility
21: Communication Matters: speech and language specialist Dr Hilary
Gardiner talks about the organiser-venue partnership and how it can
meet some challenging issues.
Expert Opinion
22: Visual Response MD Simon Maier explores what association
membership actually means.
Looking for a
steer on Brexit
Our overview of some of the meetings
industry’s own associations in our sister
publication Conference News this month
illustrated that nearly all of them report
Brexit and how we deal with it in our
professional lives to be the big question
of the moment. And association
planners we spoke to for our main
feature in this edition of AEM clearly
worry that we may be stranded in a kind
of no-man’s land, with no clear plan
being communicated from government.
The UK remains an attractive
destination for big association
conferences but we must communicate
clear messages to the market that we are
indeed fully open for business.
Another big issue of the time is
identified by IMEX Group CEO
Carina Bauer inside, who highlights
how destinations’ areas of expertise
are now the key differentiator for
association meeting planners. The
expertise must be relevant to the
association, of course, but if the synergy
works for the organiser then new
business connections can flow to bring
long-term value to the local economy
concerned. Events can bring innovation
to our cities, as well as providing a world
stage for innovators.
Visit: www.conference-news.co.uk/aem
Paul Colston
Managing editor, Conference Portfolio
Mash Media Group
22/09/2016 14:37