December 2018
ABPCO
5
“Ultimately,
what sits at
the heart of
the matter is
the ability to
demonstrate
success no
matter what
scale it is
measured
upon”
Reward
those who
go the
extra mile
Heather Lishman,
association director, ABPCO,
on giving something back
he Academy Awards, a Nobel
Prize, the Grammy Awards,
a Pulitzer… the list goes
on. Some people think there
are too many awards in the world. Here
at ABPCO we would argue differently,
surely there should be more opportunities
to recognise success and best practice – no
matter what field you work in.
It is true that some awards are less
relevant and perhaps less transparent than
others – mere popularity contests. However,
those that are audited, judged by experts
or reviewed by peers offer a true sense of
achievement to the winners. Just being
shortlisted is a testament to the quality of
the work undertaken: but to win, to stand
in front of an audience of your clients and
peers and be judged a leader is truly special.
ABPCO’s Chairmen’s Awards are coming
soon (SEC, Glasgow, 12 December) and
they will shine a light on our own niche area
of expertise and those individuals working
tirelessly in the field of association events.
We put those shortlisted under pressure
on the day by asking them to present their
entry to the audience, who will then vote
on the ultimate winner. Across the three
main categories the entrants will have to
demonstrate ongoing best practice and
a tireless focus on the delivery of a great
project that achieved measurable goals. That
is ultimately what sits at the heart of the
matter is the ability to demonstrate success
no matter what scale it is measured upon.
Awards are an opportunity to stand out
from the crowd. In 2018 we have more
entries of higher quality than ever before.
That should not deter you from entering in
2019. I look forward to seeing your entries.