Association Event Manager March 2019 - Page 13

Associations World Congress March 2019 13 Looking ahead to the Associations World Congress & Expo The AAE’s flagship event is heading to Gothenburg, Sweden, in 2019 he next Associations World Congress & Expo on 7-9 April 2019, organised by the Association of Association Executives (AAE) is in Gothenburg, Sweden’s second city, which boasts its own archipelago of 20 islands, stretching along the coast like a string of pearls. The Congress has a new and progressive programme which embraces the importance of educating association leaders, association events strategists and other roles, with extensive and concentrated learning at the heart of the congress, whilst retaining an enjoyable programme. AAE have arranged two globally renowned Swedish organisation to keynote: The Nobel Organisation with their head Laura Sprechmann; and Volvo with their senior vice president Paul Welander. It’s challenging to bring fresh ideas to each event but the AAE has entirely transformed the format and delivery of this congress, morphing from a traditional approach of streams and traditional presentations to hour-long themed segments throughout each day, during which delegates can choose between one of the six parallel sessions. There are many different formats including the new ‘Crash Course’ and ‘Camp Fire’. The new style of programming provides more flexibility for delegates to choose and jump around – essential, if like many association executives you are responsible for multiple functions. The AAE has created an environment that stimulates interaction and cultivates learning. For Association Leaders and Event Strategists, over the two main days, the Association Events Strategy Forum and Association Leaders’ Forum are parts of the programme exclusively for delegates with those responsibilities. The introduction of an Events Strategy Forum at the congress was instigated by Damian Hutt (pictured), executive director at AAE following the successful one-day Events Strategy Conferences held in London by the AAE in July over the last three years. Lorraine Reese, head of conferences & events at the Biochemical Society talking about that conference said: “It was a fantastic event with interesting, inspiring presentations and excellent conversations with other association events specialists.” An exciting new initiative to this congress is the issuing of a Certificate of Education in Association Management. AAE launched the certificate at the inaugural Africa Associations Congress in October last year. The idea came from feedback from AAE members who wanted formal recognition and record of the time they spend learning at AAE seminars, conferences, masterclasses and congresses. So AAE have launched the certificates that will be issued for up to 12 hours education to all verified attendees of the congress. Social activities include two drinks receptions, hosted dinners and the Congress & Awards Dinner held at Kajskjul8 (Cauldron 8), a transformed quay building from 1885, renowned for its great global cooking with local produce in the middle of the Port of Gothenburg. You can find out more at