Contents
June 2018
3
Association Event Manager
ABPCO
Editorial
Managing editor:
Paul Colston
5-6: All about 'Excellence' ABPCO's incoming joint chair Kate Sargent
says we need to deliver our absolute best.
Business
Managing director:
Julian Agostini Case Study
Group publishing director:
Liz Agostini 8-9:
Senior designer
Mana Assoudeh
Macmillan Cancer Support's conference illustrates how an
annual meeting can raise up standards and rally the troops.
Production controller
Elizabeth Nixon Case Study 2
Subscriptions
Circulation manager:
Bret Weekes 10: A study of the Associations UK
Congress in Manchester Central
Social Media
13-14: Social Media head chef Miguel Neves (pictured) with
some top tips on how to succeed as a social media leader
Case Study 3
16: Shocklogic relates how the
British Society for Immunology met
in Brighton, with a clean body of
event evidence.
Winning formula
Published by Mash Media
Second Floor
Apple Market House
17 Union Street
Kingston Upon Thames
KT1 1RR
17: GCN Events MD Claire
Wormsley looks at the strengths
of associations and how they
impact day-to-day life.
Aiming for
excellence
We are pleased to welcome a new
regular partner to our growing AEM
project, industry association ABPCO
(Association of British Professional
Conference Organisers).
In the fi rst in a regular series of
contributions from the association and
its members we explore the issue of
excellence and keeping standards high.
Being the best you can need not be
an aspiration solely the province of
Arsene Wenger, and most association
meeting organisers choose their careers
because they want to set high standards
and make their mark on improving the
events they are involved in.
We off er three case studies in this
edition, and the Macmillan Cancer
Support charity’s conference an
illustration of just how an annual
meeting can raise standards and rally the
troops.
Our mother publication, Conference
News, is packed full of venue advice, of
course, but check out on p.18, Mosaic
Events MD Sarah Byrne’s tips on
choosing between the merits of a hotel
versus a dedicated centre for your big
event.
Visit: www.conference-news.co.uk/aem
Tel: +44 (0)208 481 1122
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Debate
18: Sarah Byrne, director of Mosaic
Events, debates the merits of a
dedicated centre versus the
conferencing charms of
hotels.
Paul Colston
Managing editor, Conference Portfolio
Mash Media Group