Aspire Magazine Issue 2 - Page 45

OPPOSITE: A spirited Malcolm Gosling. FROM LEFT: The famous Dark ’n Stormy® cocktail; Goslings Black Seal Rum has helped anchor the company’s longevity. “We wanted to make sure that if someone asked for a Dark ’n Stormy ® , they were getting the drink as it was originally conceived here on this island—and that’s Goslings Black Seal Rum and ginger beer.” —MALCOLM GOSLING rum’s profile. “I was never pressured to join the family business, it’s just something I always wanted to do,” says Gosling. “My primary interest was to create an export market for Goslings Rum. Prior to 1980, you couldn’t purchase it outside of Bermuda. The only way to get it was to come to Bermuda and take some back with you.” Gosling says one of the main drivers behind the brand’s success is the Dark ’n Stormy®, an invigorating coalescence of Black Seal and ginger beer that is the official national cocktail of Bermuda. In 1991, Goslings won a trademark that mandates any drink called a Dark ’n Stormy® must be made with Black Seal rum—a move that ruffled a few feathers in the global beverage community. “Look, we invented the drink, we named the drink, and we popularized the drink,” says Gosling. “Other rum producers were trying to use the name, and we didn’t think that was right. We wanted to make sure that if someone asked for a Dark ’n Stormy®, they were getting the drink as it was originally conceived here on this island—and that’s Goslings Black Seal Rum and ginger beer.” It’s been 212 years since James Gosling got waylaid on his way to America, and the company he started is still 100-percent family-owned and still evolving. “The pride in the business has lasted for eight generations,” says Gosling. “It’s still there—in my siblings, my kids, my nieces and nephews. The willingness to work alongside each other and truly enjoy it—that’s the secret to longevity.”—goslingsrum.com ASPIRE | ISSUE TWO 43